Automatizar tareas Adwords – reportes

Los que trabajamos habitualmente con Adwords «perdemos» mucho tiempo con tareas recurrentes que se pueden automatizar gracias a la tecnología Adwords Scripts.

Gracias a estos scripts podemos interactuar con el API de Google Adwords, podemos crear reportes, básicos o completos de cuentas, campañas, anuncios etc…, podemos detectar errores en la cuenta, problemas de URL, automaitzar pujas  y un sin fin de cosas más.

Vamos a ver un ejemplo de como crear un reporte general de la cuneta en una hoja de cálculo de Google.

El primer paso es acceder a esta plantilla y crear una copia en nuestro Gogole Drive. Si queremos recibir o enviar el reporte por email debemos cambiar el email del ejemplo.

A continuación accedemos a Adwords y nos dirigmos a Operaciones en Bloque -> Secuencias de comandos y añadimos una nueva con el sigueinte codigo:

[code language=»javascript»]
var SPREADSHEET_URL = ‘YOUR_SPREADSHEET_URL’;

function main() {
var spreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
spreadsheet.getRangeByName(‘account_id_report’).setValue(
AdWordsApp.currentAccount().getCustomerId());

var yesterday = getYesterday();
var last_check = spreadsheet.getRangeByName(‘last_check’).getValue();
// Checks every day from last day checked to yesterday inclusive. If there
// isn’t a last date checked, checks yesterday.
var date;
if (last_check.length == 0) {
date = new Date(yesterday);
} else {
date = new Date(last_check);
date.setDate(date.getDate() + 1);
}

var rows = [];

while (date.getTime() <= yesterday.getTime()) {
var row = getReportRowForDate(date);
rows.push([new Date(date), row[‘Cost’], row[‘AverageCpc’], row[‘Ctr’],
row[‘AveragePosition’], row[‘Impressions’], row[‘Clicks’]]);
date.setDate(date.getDate() + 1);
}

if (rows.length > 0) {
var access = new SpreadsheetAccess(SPREADSHEET_URL, ‘Report’);
var emptyRow = access.findEmptyRow(6, 2);
if (emptyRow < 0) {
access.addRows(rows.length);
emptyRow = access.findEmptyRow(6, 2);
}
access.writeRows(rows, emptyRow, 2);

var last_check = spreadsheet.getRangeByName(‘last_check’).
setValue(yesterday);
var email = spreadsheet.getRangeByName(‘email’).getValue();

if (email) {
sendEmail(email);
}
}
}

function sendEmail(email) {
var day = getYesterday();
var yesterdayRow = getReportRowForDate(day);
day.setDate(day.getDate() – 1);
var twoDaysAgoRow = getReportRowForDate(day);
day.setDate(day.getDate() – 5);
var weekAgoRow = getReportRowForDate(day);

var html = [];
html.push(
‘<html>’,
‘<body>’,
‘<table width=800 cellpadding=0 border=0 cellspacing=0>’,
‘<tr>’,
‘<td colspan=2 align=right>’,
"<div style=’font: italic normal 10pt Times New Roman, serif; " +
"margin: 0; color: #666; padding-right: 5px;’>" +
‘Powered by AdWords Scripts</div>’,
‘</td>’,
‘</tr>’,
"<tr bgcolor=’#3c78d8′>",
‘<td width=500>’,
"<div style=’font: normal 18pt verdana, sans-serif; " +
"padding: 3px 10px; color: white’>Account Summary report</div>",
‘</td>’,
‘<td align=right>’,
"<div style=’font: normal 18pt verdana, sans-serif; " +
"padding: 3px 10px; color: white’>",
AdWordsApp.currentAccount().getCustomerId(), ‘</h1>’,
‘</td>’,
‘</tr>’,
‘</table>’,
‘<table width=800 cellpadding=0 border=0 cellspacing=0>’,
"<tr bgcolor=’#ddd’>",
‘<td></td>’,
"<td style=’font: 12pt verdana, sans-serif; " +
‘padding: 5px 0px 5px 5px; background-color: #ddd; ‘ +
"text-align: left’>Yesterday</td>",
"<td style=’font: 12pt verdana, sans-serif; " +
‘padding: 5px 0px 5px 5px; background-color: #ddd; ‘ +
"text-align: left’>Two Days Ago</td>",
"<td style=’font: 12pt verdana, sans-serif; " +
‘padding: 5px 0px 5x 5px; background-color: #ddd; ‘ +
"text-align: left’>A week ago</td>",
‘</tr>’,
emailRow(‘Cost’, ‘Cost’, yesterdayRow, twoDaysAgoRow, weekAgoRow),
emailRow(‘Average Cpc’, ‘AverageCpc’, yesterdayRow, twoDaysAgoRow,
weekAgoRow),
emailRow(‘Ctr’, ‘Ctr’, yesterdayRow, twoDaysAgoRow, weekAgoRow),
emailRow(‘Average Position’, ‘AveragePosition’, yesterdayRow,
twoDaysAgoRow, weekAgoRow),
emailRow(‘Impressions’, ‘Impressions’, yesterdayRow, twoDaysAgoRow,
weekAgoRow),
emailRow(‘Clicks’, ‘Clicks’, yesterdayRow, twoDaysAgoRow,
weekAgoRow),
‘</table>’,
‘</body>’,
‘</html>’);
MailApp.sendEmail(email, ‘AdWords Account ‘ +
AdWordsApp.currentAccount().getCustomerId() + ‘ Summary Report’, »,
{htmlBody: html.join(‘n’)});
}

function emailRow(title, column, yesterdayRow, twoDaysAgoRow, weekAgoRow) {
var html = [];
html.push(‘<tr>’,
"<td style=’padding: 5px 10px’>" + title + ‘</td>’,
"<td style=’padding: 0px 10px’>" + yesterdayRow[column] + ‘</td>’,
"<td style=’padding: 0px 10px’>" + twoDaysAgoRow[column] +
formatChangeString(yesterdayRow[column], twoDaysAgoRow[column]) +
‘</td>’,
"<td style=’padding: 0px 10px’>" + weekAgoRow[column] +
formatChangeString(yesterdayRow[column], weekAgoRow[column]) +
‘</td>’,
‘</tr>’);
return html.join(‘n’);
}

// returns noon in the timezone of the account
function getYesterday() {
var now = new Date(Utilities.formatDate(new Date(),
AdWordsApp.currentAccount().getTimeZone(), ‘MMM dd,yyyy HH:mm:ss’));
var yesterday = new Date(now.getTime() – 24 * 3600 * 1000);
yesterday.setHours(12);
return yesterday;
}

function getReportRowForDate(date) {
var accountDate = new Date(Utilities.formatDate(date,
AdWordsApp.currentAccount().getTimeZone(), ‘MMM dd,yyyy HH:mm:ss’));
var dateString = Utilities.formatDate(accountDate, ‘PST’, ‘yyyyMMdd’);
return getReportRowForDuring(dateString + ‘,’ + dateString);
}

function getReportRowForDuring(during) {
var report = AdWordsApp.report(
‘SELECT Cost, AverageCpc, Ctr, AveragePosition, Impressions, Clicks ‘ +
‘FROM ACCOUNT_PERFORMANCE_REPORT ‘ +
‘DURING ‘ + during);
return report.rows().next();
}

function formatChangeString(newValue, oldValue) {
var x = newValue.indexOf(‘%’);
if (x != -1) {
newValue = newValue.substring(0, x);
var y = oldValue.indexOf(‘%’);
oldValue = oldValue.substring(0, y);
}

var change = parseFloat(newValue – oldValue).toFixed(2);
var changeString = change;
if (x != -1) {
changeString = change + ‘%’;
}

if (change >= 0) {
return "<span style=’color: #38761d; font-size: 8pt’> (+" +
changeString + ‘)</span>’;
} else {
return "<span style=’color: #cc0000; font-size: 8pt’> (" +
changeString + ‘)</span>’;
}
}

function SpreadsheetAccess(spreadsheetUrl, sheetName) {
this.spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);
this.sheet = this.spreadsheet.getSheetByName(sheetName);

// what column should we be looking at to check whether the row is empty?
this.findEmptyRow = function(minRow, column) {
var values = this.sheet.getRange(minRow, column,
this.sheet.getMaxRows(), 1).getValues();
for (var i = 0; i < values.length; i++) {
if (!values[i][0]) {
return i + minRow;
}
}
return -1;
};
this.addRows = function(howMany) {
this.sheet.insertRowsAfter(this.sheet.getMaxRows(), howMany);
};
this.writeRows = function(rows, startRow, startColumn) {
this.sheet.getRange(startRow, startColumn, rows.length, rows[0].length).
setValues(rows);
};
}
[/code]

Luego lo podemos programar para que que se ejecute cada día.

Captura de pantalla 2015-03-03 a la(s) 13.18.34

Y ya tenemos un sencillo script que nos ofrece una visión general de una cuenta de Adwords:

account-summary

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